Tourism South East will now be known as 'The Beautiful South', following our rebrand of the organisation. We were appointed last October, having been approached by Tourism South East for a credentials pitch. The hand-drawn identity has been created by us with help from lettering artist Carol Kemp. A palette of green, gold and blue has been applied to the identity, which was unveiled to the travel & tourism industry this week. Advertisements, media supplements, brochures and a website will be changed to incorporate the new identity, which will appear in a series of campaigns.
